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The rise of e-commerce and online shopping platforms has revolutionized the way we shop and make purchases. While the convenience and accessibility of online shopping have been a boon for consumers, it has also led to the rise of compulsive buying behavior and online shopping addiction among women. The purpose of this paper is to explore the phenomenon of compulsive buying behavior and online shopping addiction among women and to understand the factors that contribute to this problem. This paper provides a comprehensive review of the literature on compulsive buying behavior and online shopping addiction using a purposeful sample of two hundred women who consider themselves to be addicted to online shopping. The findings from this paper can help shed light on the issue and inform future research and interventions aimed at addressing compulsive buying behavior and online shopping addiction among women. © 2023 NSP Natural Sciences Publishing Cor.
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PurposeSuppliers and marketers have started planning toward postpandemic scenarios where logistics and retail will happen in a new way with the help of technological advances. This shift means new challenges for manufacturers, suppliers and retailers, and there is a need for strategic sourcing decisions for a robust supply chain system, logistics and on-time delivery system, as consumers have shown a positive change in online buying behavior. Furthermore, with digital transformation, customers are expected to not return to traditional buying. Hence, it becomes essential to identify the factors acting as enablers of online purchase behavior for sustainable digital business. This study aims to analyze the positive shifts in online purchasing by consumers, identify and model the enablers of positive transformations in online purchasing by consumers.Design/methodology/approachThe interpretative structural modeling (ISM) technique is used to draw the interrelationships among the variables and their impact on online buying. A context-oriented relationship among the factors has been set up through the expert opinion technique. A total of 40 specialists have been approached for this. ISM with Matrice d'impacts croisés multiplication appliquée á un classment (MICMAC) analysis was used to prioritize these drivers, identify the most critical factors and establish a driver-dependence relationship among these drivers.FindingsSeveral significant categories of enablers like health, trust, convenience, work from home, referral buying, panic purchase and overstocking possess a strong influence on the shift to online due to the pandemic. The results will help the policymakers, suppliers, retailers, managers and practitioners with insights to plan, prepare for challenges and make decisions toward preparation and shifting to the emergent digital world. In addition, the study provides academicians scope for further research in the related area.Research limitations/implicationsConsumer behavior significantly impacts retail and supply chain business, as it is an interface with the customer and links between a manufacturer and a customer. This study provides an insight into the shift in purchase behavior which can help suppliers in this transition phase to be better prepared for tomorrow to achieve sustainable competitive advantage.Originality/valueThis study assists practitioners and researchers in understanding the interrelationships among the factors using ISM-MICMAC analysis in a realistic way rather than daydreaming with overambitious goals.
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During and after Covid-19 pandemic, technology has emerged as a key factor in supporting the recovery of the economy and the rise of living standards. This study examines seven factors affecting the intention of food delivery apps usage, which include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, and Habit, and how much influence they have on the customers' behavioral continuance of food delivery apps after Covid-19 Pandemic. Research methodology: This research is a quantitative descriptive research with 473 qualified respondents from 550 respondents collected. Besides using the UTAUT2 model (Venkatesh et al., 2012), Information Quality was added to give a better explanation for the consumers' intention towards continuance behavior using food delivery apps. The collected data is then processed using SPSS 22.0. Results: Habit factors and Information Quality factors have significant positive effects on promoting food delivery apps usage intention, which in turn influences continuance behavior. In addition, Habit factors and Information Quality factors together have an effect of 48.57% on Behavioral Intention. Conclusion: The result proves that positive habits and food information quality can increase the usage intention towards the behavioral continuance of consumers. Higher usage frequency can be improved by increasing these two factors © This is an Open Access article distributed under the terms of the Creative Commons Attribution Non-Commercial License (http://Creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted noncommercial use, distribution, and reproduction in any medium, provided the original work is properly cited
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The COVID-19 illness primarily carried by a Corona viral, commonly known as SARS-CoV-2. The rapid pace of such a drug's growth over six of the seven planets, except South, was already reported. Ever since it appeared, it has caused serious damage for many sectors and didn't harm the luxury goods sector. A major gate as in transition is opened by the epidemic. The COVID-19's effects on the Indian economy are negative. A old company concept needs to evolve to meet the demands of present.Through a clever absorption of internet media, method, & aptitude in any point & activity, the change as in setting of online is witnessed in all areas, i.e., in society, organisation, or in the exactness like an organisation, only in companies, or in the environment. Technology is used in conjunction with industry 4.0 (also known as DX or DT) to generate value for key parties (users in the totality), and to develop and gain the capacity for quickly adapting to situations which are altering.Any item or service may now be marketed but also advertised to customers online thanks to change carried out in a data - driven method, which has done away with the need for external middlemen. A large number of firms are impacted by COVID-19 since it has an impact to the entire globe and causes social estrangement with customers. In light of social distance, a wide range of sectors and businesses will be impacted. In this research, the idea of digitisation is proposed as a projected way through. Social distance may alter the characteristics or the purchasing habits. This study is being done to determine how it COVID-19 problem will affect consumer purchasing habits. By using internet tactics and strategies, consumers are shifting the way that merchandise and services are traditionally purchased. As per research, the digital advertising framework has permeated our imagination for acquiring the ways that are best for selling from several top-performing businesses.Only thing changing in regard of consumer purchase intention following COVID-19 recuperation would be the sales for items, which will mostly stay same with. Consumers will develop the buying habit so as protection, physically or straight from creators. © 2023 IEEE.
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The coronavirus pandemic has changed retailers' proceedings, consumers' buying behavior, and the perception of space within the aisles. In a grounded theory-building procedure, the study questions the relationships of consumers' perceived risk, adapted behaviors, and emotional self-regulation. Only a few studies have focused on customer behavior in such disruptive situations. They generally take a unidirectional perspective and explain panic buying and stockpiling by considering buying behavior as only a reaction to panic and uncertainty. We conducted 18 qualitative interviews in Brazil and Germany to gain insight into changes in buying behavior and consumers' feelings on the changed circumstances, which provided a bidirectional perspective on perceived risk, adapted buying behavior, and emotional self-regulation. We attempt to explain changed buying behavior as well as differing behaviors and motives in Brazil and Germany during the crisis. Critical reflection on media reports about panic buying and hoarding as well as on self-observed situations in local stores affords a better assessment of the overall situation and risk. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
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During Covid 19, except for essential commodities, all physical outlets were shut, and e-commerce played an important role in catering electronics products to consumers. The factors taken into consideration were Income, Occupation, Education, Gender, Age, and Experience with respect to the customer buying behaviour. An overall study reveals that experience in using e-commerce websites is a major factor influencing customer buying behaviour, and other factors such as income, occupation, education, gender, and age do not have any effect on the buying decision. The inferences are, to a large extent, in the interest of e-commerce providers whose structure of the business solely relies on the behaviour of e-customers. The study attempts to analyze the influence of the extent of consumer buying behaviour during Covid 19 for e-commerce electronics products. This paper tests that e-com shopping was raised due to the coronavirus. © 2023 IEEE.
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The rise of multiple company competitors during the COVID-19 outbreak resulted in fierce competition among competing firms for new clients and the retention of current ones. As a result of the foregoing, exceptional customer service is required, regardless of the size of the organization. Furthermore, any company's ability to know each of its customers' desires will provide it an advantage when it comes to providing specialized customer care and establishing customized marketing plans for them. The term 'Consumer Buying Behavior Analysis' refers to a comprehensive assessment of the company's ideal clients/customers. In this project, we're utilizing the K-Means Algorithm to divide clients into two groups: 'Highly Active Customers' and 'Least Active Customers.' Then, utilizing the Apriori Algorithm, we use Association Rule Mining to recommend the best goods to clients based on their purchasing history and associations. We take one step further and use Logistic Regression to validate our Clustering operation by doing Binary Classification with our clusters as the label, resulting in accuracy and an F1 score of 91%. © 2022 IEEE.
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Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying. When a customer makes such impulsive purchases, it is usually motivated by emotions and feelings. This study dives into the factors that lead to impulsive purchases. The study showcases insights from 118 individuals and their views on different situations which go alongside in the flow of an impulsive purchase. The data that was studied from secondary research and interactions with individuals helped in identifying key findings with the help of different methods used to do it. Based on these findings, we propose 'Curbit' a solution to curb the impulsiveness while buying. This solution utilizes technologies such as OCR (Optical Character Recognition) reading, image processing and data analytics. The concept is yet to be prototyped and validated which will be the next step to perform. © 2022 ACM.
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The purpose of the present study is to examine the effect of stress induced by coronavirus (COVID-19), telecommuting, and work orientation on work engagement among employees in the Information Technology (IT) sector. Using a structured survey instrument, data were collected from 285 respondents from four cosmopolitan cities in the southern part of India-Chennai, Coimbatore, Tiruchirappalli, and Madurai using a structured instrument. The hierarchical regression results reveal that (i) stress induced by COVID-19 was negatively related to work engagement, (ii) work orientation is positively associated with work engagement, and (iii) telecommuting is positively associated with work engagement. The results also reveal that (i) telecommuting weakened the relationship between stress induced by COVID-19 and work engagement and (ii) strengthened the positive relationship between work orientation and work engagement. These results are consistent with Job Demands and Resources (JDR), Conservation of Resources Theory (COR), and Career Construction Theory (CCT). The study highlights the importance of telecommuting as a strategic move on the part of the companies to reduce stress and enhance work engagement. Considering the global pandemic situation, employees in the IT sector would find it comfortable to work from their homes and contribute their best for the success of organizations. The present study also suggests ways for the organizations to promote work engagement and remain committed to performing during stressful situations like a global pandemic. The theoretical and practical implications are discussed.
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Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying. When a customer makes such impulsive purchases, it is usually motivated by emotions and feelings. This study dives into the factors that lead to impulsive purchases. The study showcases insights from 118 individuals and their views on different situations which go alongside in the flow of an impulsive purchase. The data that was studied from secondary research and interactions with individuals helped in identifying key findings with the help of different methods used to do it. Based on these findings, we propose 'Curbit' a solution to curb the impulsiveness while buying. This solution utilizes technologies such as OCR (Optical Character Recognition) reading, image processing and data analytics. The concept is yet to be prototyped and validated which will be the next step to perform. © 2022 ACM.
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For two years has COVID-19 brought chaos to the world. While there has been remark on its effect on online retail transactions, there is no empirical work gathering actual buying behavior to verify it. Hence, the current research's goals are to use panel data at two online retail stores and subsequently to compare two buying variables between those in 2019 when the pandemic was not known and those in 2020 when it was officially confirmed. The study gathered usable 69,397 transactions at Walmart.com and Bestbuy.com during the two years. The comparisons of the basket value and the purchased units between the two years confirmed in part the significant effects of COVID-19 on the two buying behaviors. © 2022 International Consortium for Electronic Business. All rights reserved.
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'CoronaVirus' is a hard hit on both Millennial consumers and marketers. It forced consumers and marketers to do the usual activities of buying and selling differently. Panic buying and herd mentality was widely noticed among millennials. Their unusual buying behavior which reflects behavior during a crisis is highly influenced by environmental stimuli. From this study, it is found that there has been a significant buying behavioral shift of global millennials in emerging markets (BRIC - Brazil, Russia, India, China;CIVETS - Columbia, Indonesia, Vietnam, Egypt, Turkey, South Africa). It is evident that the initial marketing attempts of marketers failed during COVID-19 due to the lack of understanding of the significance of environmental and marketing stimuli in consumers' purchase decisions. This study brings out the various positive substantial changes brought about through internetization in marketing goods and services to millennial customers during the pandemic. The pandemic enabled a rapid digital revolution in buying and selling using digital/online platforms. The study suggests the application of the Black Box Model by marketers in marketing and selling decisions. The Internet has been the most important tool used by customers and sellers to access what they need. This study is useful to marketers and upcoming entrepreneurs to understand that it is the consumer's buying behavior that triggers and pushes marketers to sell differently. Copyright © 2022 Wolters Kluwer Medknow Publications. All rights reserved.
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During COVID 19 pandemic second wave situation, the consumers are totally disturbed and all the retail shops were closed except grocery shops. The Retail Shops were closed in order to safe guard the public from this pandemic. Today's consumers are forced to buy essential electronics through e-marketing. Social media like tweeter, WhatsApp, Facebook and lot of marketing e- platform like e bay, Amazon, Flip cart etc. supports establishments to trade the merchandise in the digital raised area. The customer perception and customer satisfaction towards online buying behavior is very important. The COVID 19 pandemic second wave lockdown period changed the world history into new mode of buying and selling goods. This study was conducted in the Chennai and in Delhi. It is a realistic analysis and reference designated for this investigation remained 400 created on appropriate sampling procedures. The collected primary data were analyzed and computed with IBM SPSS v25. The parameters present in this research were validated by means of Chi square and cross tabulation study. © 2022 IEEE.
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In this study, a new panic buying behavior (PBB) and awareness scales were established and verified during the Coronavirus Disease 2019 (COVID-19) pandemic. The PBB scales measured the relationship between people's awareness about COVID-19 and PBB. Moreover, this study investigated the potential association of some demographic factors with PBB. The online descriptive cross-sectional survey was collected from 429 Jordanians who were selected using the snowball sampling technique. The online survey started from April 1st to April 10th, 2020. Pearson correlation coefficient, one-way analysis of variance, independent sample t-test, and linear regression were used in this study. Findings indicated that both established scales were valid and reliable for achieving the required level of validity and reliability. In the current study, participants' awareness of COVID-19 was high; but, their PBB was low. Single and young individuals were positively associated with PBB. Awareness about COVID-19 and age were found to be the main predictors of PBB. This study concluded that the higher the awareness level about COVID-19, the lower PBB. High PBB may affect the world economy, highlighting the importance of COVID-19 awareness.
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The COVID-19 pandemic has been going on for more than two years in Indonesia. The pandemic has turned many things digital, including e-WOM/Electronic Word of Mouth. e-WOM research has been widely conducted and has proven to be very influential in improving customer purchasing decisions. However, e-WOM also has negative impacts such as inaccurate understanding and challenging to control impacts. This study aims to see the impact of e-WOM, Online Communities, and Online advertisements from people who have social media accounts that are e-WOM facilities and see their effect on Brand Loyalty and Buying Behavior during the COVID-19 pandemic. Special conditions during a pandemic have a different impact from general conditions. The SEM-PLS technique uses to conduct this quantitative study, and 137 respondents participate in the study. The study found that several factors influence brand loyalty and intention to buy. First, e-WOM does not influence purchase intention. Second, online communities do not influence intention to buy and brand loyalty. The results of this research will significantly help the industry develop e-WOM/electronic Word of Mouth, Online advertisements, and communities online. © 2022 IEEE.
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We Are Social reports the development of Social Media year by year. It means social media is very influential for every person. Recently, marketing used influencers as part of its marketing strategy. However, several previous studies found the negative impact of using influencers. Therefore, this study, which uses a qualitative method with the SEM-PLS technique, will look at the factors that influence influencers and the impact on whether customers are interested in buying the product or not. The qualitative study facilitates by Google Form and using the snowball sampling technique to collect data due to the limitation of social access in COVID-19. Eleven factors use as the research model. The study used 227 respondents, but only 64.7% of people were interested in buying products after seeing influencers. Furthermore, 35.3% of people do not buy products for various reasons. The results of this study are beneficial for developing the use of influencers in marketing in the future. © 2022 IEEE.
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COVID-19 caused online buying channels to flourish across the globe. However, the extent to which online channels in Pakistan assisted peoples in coping with the pandemic remains unknown. This study aims to examine peoples behavior and perceptions regarding online food purchasing and its impact on different aspects of food security. The data were collected through online surveys of 1067 respondents in Punjab and Sindh provinces during the COVID-19 pandemic. We find that peoples access to food was adversely affected by the pandemic. However, people are increasingly purchasing food online, which has improved their accessibility to food. According to the findings, 62.51% of respondents reported to have changed their perception and behavior regarding online food purchasing. In addition, almost 46.40% of peoples reported that online shopping increased their access to food during the pandemic. Using logit regression, economic analysis shows that education, monthly income, and access to basic necessities such as clean drinking water, better sanitation, and better employment are positively related to online buying behavior. For future disaster situations in Pakistan to mitigate the adverse effects on food security, strengthening and promoting the use of online purchasing channels could be an important policy instrument.
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Misinformation or fake news has had multifaceted ramifications with the onset of the Covid-19 pandemic, creating widespread panic amongst people. This study investigates the impact of misinformation/ fake news (on internet platforms) on consumer buying behavior, impact of fear (created by fake news) on hoarding of essential products and consumer spending and finally impact of misinformation-induced panic buying on supply chain disruptions. It draws upon the consumer decision theory and the cognitive load theory for explaining the psychological and behavioral responses of consumers. The study follows an inductive approach towards theory building using a multi-method approach. Initially, a qualitative research method based on interviews followed by text-mining has been used followed by analysis using python for topic modelling using Latent Dirichlet Allocation (LDA). The findings revealed several prominent themes like consumer shift to online buying, two contrasting spending intentions namely financial security and compensatory consumptions, irrational panic buying, uncertainty/ambiguity of government protocol and norms, social media fraudulent practices and misinformation dissemination, personalized buying experience, reduced trust on news and marketers, logistics and transportation bottlenecks, labor shortage due to migration and plant closures, and bullwhip effect in supply chains.
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Purpose: The study aimed to examine the consumer acatalepsy towards buying behavior for need-based goods (NBGS) for sustainability during COVID-19 and behavioral intentions for NBGS using the framework of value – attitude – behavior in India. Design/Methodology/Approach: Using the extant literature review, the study developed a conceptual model describing consumers’ buying behavior and behavioral int entions related to NBGS. The research employed the hypo-deductive research design approach for carrying out the study. Findings: The study found that attitude, economic depression, subjective norms, perceived consumer effectiveness, availability of control, and buying intention were positively related to the buying behavior of consumers in the NBGS category. Research Limitations/Implications: The research offered new insights into academia and practice using instrumental values, terminal values, and consumer buying behavior. It is unique for providing a fresh perspective on the NBGS and consumer behavior in COVID-19 times. Practical Implications: As the study deep dived into the behavioral aspects of the consumers, it will help shape the attitude of market professionals to analyze the instrumental and terminal values thoroughly. The findings of the research will prove instrumental in more effective and efficient decision-making processes for need-based goods in the consumer market. Social Implications: At individual and social levels, values represent the guiding force that shapes human behavior. This study will help to extend the overall understanding related to consumer behavior in the domain of NBGS using the basis of value and its impact on the behavioral patterns of consumers. Originality/Value: In the context of NBGS, this research paper dealt explicitly with the behavioral factors related to instrumental and terminal values. The study is also unique in that it evaluates the various parameters related to consumers’ buying behavior in the NBGS category during COVID-19. Evaluating these factors makes the research unique and one of its kind in consumer behavior. © 2022, Associated Management Consultants Pvt. Ltd.. All rights reserved.
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The novel corona virus pandemic has influenced people buying behaviors. Due to the significant psychological and behavioral impact of COVID-19 on society, this study aimed to examine the determinants of panic buying behavior and a resultant psychological outcome in the form of a sense of security. The purpose of this study is to investigate the effect of COVID-19 caller ringback tone (CRT) experiences, that is, informational and stimulation experience, on the panic buying behavior and how rumors moderate this relationship. This research is quantitative and uses a purposive sampling method to collect the survey-based data from 264 respondents. The researchers analyzed the data using Partial Least Square Structural Equation Modeling (PLS-SEM). The results of data analysis indicated that the informational and stimulation experience of COVID-19 CRT had a significant influence on panic buying behavior which further resulted in a sense of security in public. This study could not find evidence of the moderating role of rumors in the relationship between COVID-19 CRT experiences and panic buying behavior. The findings highlight the role of the COVID-19 CRT in causing panic buying behavior and resultant psychological outcome and thus provide implications for policymakers on the control of panic buying under COVID-19.